Youtube has been a great platform for content creators from last few years. But the tough phase started from last year for the new channels when Youtube decided to added the requirement of minimum 10000 views to enable monetization. Although this was not too tough to achieve. But this year Youtube has added another policy for monetization making it more harder for new content creators. According to the new Youtube monetization policy, a new channel should have minimum 1000 subscribers & 4000 hours of watch time to be eligible for monetization.
Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer stated on the official Youtube blog, “Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.”
For all existing channels this new policy will applied from February 20th, 2018. “On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones,” was added in the same blog.
Although the new Youtube monetization policy should not be a problem for those who wants to take Youtube as a profession and planning to run the channel for a long term.