This year seems like Hrithik Roshan’s fruitful year. After Kaabil’s success he officially launched his fitness brand. Now this summer Hrithik Roshan would be handpicking 10 special outfits for the summer from his brand HRX and all of it would be available on Jabong. HRX, the sports and lifestyle brand launched by Hrithik Roshan on 2012 would now be selling on Jabong.
To be available on Jabong’s portal and mobile app, total range of 250 products from the line would be available on the platform at a price between Rs 499 and Rs 4999. Where Amazon, Sanpdeal and Flipkart are fighting it out to be the best in Market, “Jabong becomes an important brand and channel partner to take forward my passion and philosophy for fitness that is strongly ingrained in HRX,” said Hrithik Roshan.
Elaborating on the kind of collection that would on the e-commerce platform Kalyan Kumar Gunasekaran, chief merchandising officer at Jabong said, “From T-shirts, crop tops, tank tops, capris, Shirts, Jeans and even bags and shoes, we have added a wide, curated assortment of HRX products in the collection.”
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