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Airtel, Vodafone Idea Discontinued Top Ups Silently, No Top Ups Between 10 to 1000, End of Pay As You Use?

Indian telecom war is always at the peak nowadays. Airtel, Vodafone Idea are struggling hard to maintain their existence against Jio. We have been witnessing new combos, new plans, new offers being launched by the telecoms to compete against Jio. 

Recently it has come to our notice that Airtel Idea Vodafone – the popular Jio competitor has silently discontinued their normal top up plans. Reportedly the top up available of Rs. 10 then directly Rs. 1000, no top-up amount is available in between. They are likely to force users to go for a combo pack even if the user doesn’t need.

End of Pay as You Go?

Today itself I tried to recharge Rs. 100 on my Airtel prepaid number and I got an error message saying Airtel  “The plan has been discontinued by Airtel. Please find a different plan from the browse section.”Immediately I started to search on Google but couldn’t find any proper news regarding this. Opened Twitter and found some users have reported the same issue. Searched on the respective telecos apps and those plans were simply missing. So it is clear that they have intentionally discontinued these top ups that too silently. Not only Airtel, Idea and Vodafone have also followed the same way, so this might be a combined decision to fight against Jio.

Recently it is also reported that Airtel and Vodaone Idea will introduce a mandatory special recharge to have the validity. The recharge amount could be anything from 149 to 399 or even more. It is also reported if a user misses recharging with the mentioned amount their service can be barred completely – even incoming call service.

Available Recharge From Airtel

Recently Airtel has launched a bunch of recharge talk time-data combo plans. Starting from Rs. 35 the first plan will offer Rs. 26.5 talktime along with 100 MB of data. There are also multiple plans like Rs. 65, Rs. 95, Rs. 145 and finally Rs. 245. Rs. 65 will offer you Rs. 55 talktime along with 200 MB of data, Rs. 95 offers full talktime and 500 MB of data, Rs. 145 offers 1GB of data along with full talktime. All the mentioned plans have a validity of 42 days. Finally the Rs. 245 offers full talktime and 2 GB of data with 84 days of validity, Interestingly the validity  period is applicable for the talktime also.

Talking about the new plans Airtel CEO, Amit Tripathy said “We are constantly listening to our customers and are working towards improving their experience through exciting innovations and process re-engineering.”

Vodafone Idea Chairman, Kumar Mangalam Birla also said in the same tune “A lot needs to be done. We are working on upgrading and consolidating the infrastructure to deliver better services for masses.”

But the real question here is it really a work for the masses? What about those who use their mobile on the go basis? There large amount of users in the village areas who still recharge top ups and promo packs to use their mobiles. Let’s leave this question here and wait for the answer. Something interesting is going to happen the Indian Telecom industry pretty soon.



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Ishita Das

I am an engineer-being ,a book worm and I love exploring the world through the readers' eyes.

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