With over 7.2 Million Followers PM Narendra Modi is the most followed leader in Instagram.
With 107 posts, each posts have an average interaction of 350,000 likes and comments. The study was conducted by global public relations firm Burson-Marsteller.
“Leaders around the world are creating online communications that convey global social and political context while also sharing a sense of personality and creativity. Leaders of business and all other sectors can learn from governments’ use of Instagram,” said Don Baer, CEO of Burson-Marsteller, in a statement.
After this communication center officials gets a training on thrusday from senior officials of Facebook & Instagram, to post better quality pictures to engage more followers. They got the training on how to spread the official announcements with more effectiveness and reach more people targeting the youngsters.
The workshop was attended by I & B minister M Venkaiah Naidu and Minister of state Rajyavardhan Rathore.
“The colours of India celebrated though its festivals, cultural practices, and region-specific dresses could best be experienced though visuals,” Naidu said. Taking Instagram as a communication platform for Government it’s like “rainbow to visualize the story of emerging new India, and communication needs of the Government and implement the vision of the Prime Minister “Minimum Government, Maximum Governance” Naidu added.
Addressing the users to verify online news he said “sensationalism will not take you anywhere. One has to be closer to truth especially in a medium like this. Transformation comes with Information and information with confirmation is ammunition,”