It’s not happening what Reliance Jio has expected. Most people haven’t subscribed yet for Jio Prime Membership as only 16 million has subscribed only. The total user base of Jio is 120 million which shot up within this few months.
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The strategy was to give free internet/data/sms attract customers to join them then charge an amount as a subscription plan to grab the Telecom market. But it’s actually a strategic fall from Reliance’s side as this is not happening. Everyone is thinking whether to opt in or opt out.
It was reported few days back that 25 million people has opted for Jio prime membership but in a recent case study by Bank of America Merrill Lynch exposed that 84% customers are thinking to ‘subscribe Jio Prime Membership’.
There is no official statement from Reliance Jio till now & the last date of subscription is 31st March 2017. It’s Rumored that Reliance Jio will extend the time by 1 month to subscribe to Jio Prime membership. It will be all clear by tomorrow what Mukesh Ambani’s team has decided.
Have to subscribes for Jio prime membership? Let us know in comments & stay tuned with Headline Authority.